I have worked on an unfunded project called ‘MyOutTheBox’ with Dale Munday from our Teacher Training team here at the college.
In this project we wanted a different way to make information available to staff in an interactive manner without having to be logged into a college networked computer or limited through desktop/laptop use. We wanted something that could be accessed by anyone, through any device. After a talk about what was wanted we chose to use the Blippar Augmented Reality online software and app.
So the brief was to share best practice and ideas between staff (and potentially) students. At the college we have CPD days in which teaching staff can share best practice between themselves. This can be done via specific sessions or through a casual workshop known as a ‘Teach Meet’ this is where teachers can share best practice with each other. For this project Dale recorded the Teach Meet sessions and then uploaded them to YouTube. Once this was done I created a poster for the A.R and used the Blippar Hub online tool to layer the A.R on top of this, linking to the videos and adding extra information to the poster via the computerised/augmented layer. When this was tested, approved and ready to go we rolled it out across college.
Some key points found in rolling out ‘MyOutTheBox’ :
External Marketing: Use social media in conjunction with the A.R. We’ve used twitter, leading to networking with others using A.R, seen how others have implemented it and reached an audience within the college we may not have reached before due to tutors being on social media.
Internal Marketing – Cannot stress this enough, it’s all well and good to spend time and effort on creating an amazing learning resource, but with any edtech like A.R you have to tell people about it. Whether this is through internal emails to let everyone know it’s gone live, CPD sessions to show people how to use it, putting information about it on any digital signage you have around the college, simply telling people about it via word of mouth or any/all of these options you need to advertise it to everyone. Sometimes blanket coverage works best to catch a wider audience, more is more in the initial stages.
Remember a CTA – A call to action (CTA) is needed to ensure that passersby, students and staff are aware that the poster/place is linked to Augmented Reality. This is so that it’s clear what to do and how to do it. A simple visual instruction like a instructional info graphic/image works best. Put it on the poster/place to highlight that it’s somewhere A.R is used. We based this off of Blippar’s guidance and created a Myerscough specific CTA. Here is the image we used below:
Have advocates – This links to internal marketing, get as many people on board as possible to encourage others to use (and even develop) the use of the new edtech. Luckily we have Dale and a few others who have seen the use of A.R in education and how they can use it or get their students to use it to enhance learning. There is a poster outside of the Teacher Training office which is a ‘MyOutTheBox’ A.R poster were teachers and students going into/past the office can see videos on new edtech used around the college and staff encourage students to create A.R based posters for their H.E dissertations and research projects.
Setting clear roles – If someone wants an A.R poster created, don’t tiptoe around the issue, if they don’t have the skills get it done then ask someone who does (obviously as really nicely as possible and accredit them – here it’s the e-learning team) Set out what you’re going to do. An example is Person A will collect/record the info, Person B will put said info together and sort out the A.R. These roles need to be clear from the start, otherwise time could be wasted.
Set clear expectations – Treat it like any project and set clear expectations, dates and goals. What did they want from the A.R? What extra info do you/they need? What kind of Multimedia do they want? Who’s the audience? When does it need to be done for? With these clear expectations.
Communication – keep everyone involved up-to-date with how things are progressing, what needs to be done and where you are with expectations.
Overall it’s been an effective resource, there a few people using it both staff and students. However as we haven’t concentrated much effort into marketing it internally it’s not taken off as early or as rapidly as we would have liked. However in the new academic year I’m working on another A.R poster to add to the collection, I’m hoping with a push on internal marketing and gaining a few more advocates we can make this a campus wide learning resource.
Here’s to hoping!